TERTIARY STAKEHOLDERS

EXTERNAL OBSERVERS • PERCEPTION & INFLUENCE PRIORITY

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Stakeholder Name

Key Emotional Factors (Red Hat Analysis)

Environmental Organizations

• Hope for significant environmental benefits• Concern about complete lifecycle impacts• Support for sustainable technology advancement

• Curiosity about new technology developments• General indifference to technical complexity• Mild concern about safety implications

• Interest in breakthrough technology stories• Skepticism about technology hype cycles• Enthusiasm for innovation coverage opportunities

• Intellectual curiosity about possibilities• Excitement about new research opportunities• Scientific caution about performance claims

International Standards Bodies

• Responsibility for global standard harmonization• Caution about safety and quality standards• Interest in establishing best practices

table 4