• POS data & customer feedback (real-time)

• Store manager reports (daily)

• Market intelligence sensing demand & trends

• Data analysis by centralized systems

• Cross-functional teams: design, merchandising, production planning, marketing

• Decisions on product changes, new designs, replenishment

• Suppliers in Spain, Portugal, Morocco

• Detailed fabric specs, production volumes, design mods

• Close proximity enables two-way communication, short cycles

• Highly automated centers

• Real-time inventory status

• Sorting, packing, dispatch

• Twice-weekly store deliveries

• Continuous adaptation to sales & demand

• Stores report sales performance & customer response

• Closed-loop system enabling actionable data for design & planning

• Minimizes uncertainty, reduces lead times, improves responsiveness