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Stakeholder

Emotional Factors
Environmental Organizations
Hope for environmental benefits;


Concern about lifecycle impacts;

Support for sustainable technology

General Public

Interest in breakthrough stories;


Skepticism about technology hype;

Enthusiasm for innovation coverag

Academic Community
International Standards Bodies
#
Stakeholder Name
Key Emotional Factors (Red Hat Analysis)
01
02
03
04
05

table 3

by kiara

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