01. DECISION ARCHITECTURE - Capacity – scale, location, timing of infrastructure. - Supply Chain – Network design, supplier integration. - Technology – Automation, processes, IT systems. - Workforce – Skills, structure, compensation.

02. STRATEGIC RECONCILIATION Reconciling Market Requirements with Operational Resources. - Long-Term: Reconfigure infrastructure. - Short-Term: Optimize current structure. Strategy Themes: - Market Influence - Core Competences - Innovation Vision

03. PERFORMANCE OBJECTIVES - Quality – Conformance. - Speed – Response and delivery time. - Flexibility – Variety, mix, volume. - Dependability – Keeping promises. - Cost – Efficiency and cost control.

04. STRATEGY IN ACTION Apple Inc. - Goal: High quality + design. - Strategy: Controlled global supply chain + R&D. - Outcome: Premium positioning. Speedy Cafe Case - Challenge: Long wait times, errors. - Action: Self-service + hiring. - Lesson: Trade-offs require balancing speed, cost, quality.