Month 2: Acceleration, Marketing Blitz & Production Lock-down
Weeks 1-2:
- Early Bird Registration Opens (Marketing/Registration): Launch full campaign with digital ads, social media, email sequences.
- Speaker & Panelist Final Confirmation (Speaker Liaison): Secure remaining 10-15%, collect bios, headshots, topics.
- Sponsorship Conversion (Sponsorship Lead): Secure 60%+ of target sponsorships.
- A/V & Production Vendor Selection (Operations Lead): Book sound, lighting, video, staging vendors.
- Content & Speaker Alignment Review (Content & Speaker Liaison): Ongoing coordination.
- Monitor registration and aggressively pursue contracts.
Weeks 3-4:
- Full Marketing Campaign Execution (Marketing Lead): Optimize ads, expand media partnerships.
- Finalize Agenda & Session Details (Content Lead): Lock session timings, speaker assignments, moderator guides.
- Volunteer Recruitment Launch (Operations Lead): Active recruitment and screening.
- Attendee Experience Design (Hospitality Lead): Welcome kits, signage, creative elements (Light Tunnel, Tree of Vision, Flash Mentoring).
- Materials Production Initiation (Marketing/Operations): Design and order program guides, badges, signage.
- Impact Measurement Tool Design (Operations & Content Lead).
- Finalize production schematics and begin ordering materials.