Livoa LogoLivoa
Month 1: Foundation, Core Securing & Intensive Outreach


Weeks 1-2:

  • Internal Kick-off Meeting (Founder): Official launch, role assignments, emphasize urgency.
  • Budget Finalization (Finance Lead): Lock down ETB budget, rapid vendor quote research.
  • Core Team Formation (Founder/Operations Lead): Finalize Kru roles.
  • Venue Research & Provisional Booking (Operations Lead): Identify top 3-5 venues, secure provisional booking.
  • Speaker & Panelist Target List (Content Lead): Finalize list, develop invitation packets.
  • Sponsorship Prospect List (Sponsorship Lead): Identify top 20-30 prospects, develop tiered proposals.
  • Kru Principles Workshop (Founder/Lead Facilitator): Integrated into kick-off.
  • Audience Persona Development (Marketing & Content Lead): High-speed development.
  • Simultaneous outreach to priority speakers and sponsors.

Weeks 3-4:

  • Secure Venue Contract (Operations Lead): Finalize and sign agreement.
  • Speaker & Panelist Confirmation (Speaker Liaison): Confirm 80%+, contracts, A/V riders, travel needs.
  • Sponsorship Outreach & Conversion (Sponsorship Lead): Secure 30%+ commitments.
  • Website Development & Launch (Marketing Lead): Full event website with registration, bios, agenda.
  • Early Bird Registration Planning (Marketing/Registration): Pricing, launch date, promotion strategy.
  • Content Outline Finalization (Content Lead): Session descriptions, learning objectives, moderator briefs.
  • Intense follow-up for commitments and early bird marketing prep.
Month 2: Acceleration, Marketing Blitz & Production Lock-down


Weeks 1-2:

  • Early Bird Registration Opens (Marketing/Registration): Launch full campaign with digital ads, social media, email sequences.
  • Speaker & Panelist Final Confirmation (Speaker Liaison): Secure remaining 10-15%, collect bios, headshots, topics.
  • Sponsorship Conversion (Sponsorship Lead): Secure 60%+ of target sponsorships.
  • A/V & Production Vendor Selection (Operations Lead): Book sound, lighting, video, staging vendors.
  • Content & Speaker Alignment Review (Content & Speaker Liaison): Ongoing coordination.
  • Monitor registration and aggressively pursue contracts.

Weeks 3-4:

  • Full Marketing Campaign Execution (Marketing Lead): Optimize ads, expand media partnerships.
  • Finalize Agenda & Session Details (Content Lead): Lock session timings, speaker assignments, moderator guides.
  • Volunteer Recruitment Launch (Operations Lead): Active recruitment and screening.
  • Attendee Experience Design (Hospitality Lead): Welcome kits, signage, creative elements (Light Tunnel, Tree of Vision, Flash Mentoring).
  • Materials Production Initiation (Marketing/Operations): Design and order program guides, badges, signage.
  • Impact Measurement Tool Design (Operations & Content Lead).
  • Finalize production schematics and begin ordering materials.
Month 3: Final Sprint, Execution & Event Day


Weeks 1-2:

  • Standard & Last Call Registration (Marketing/Registration): Final pricing tiers, urgency messaging.
  • Speaker Briefings (Speaker Liaison): Individual/group calls to review roles, A/V needs, content flow.
  • Kru Training & Briefings (Operations Lead): Mandatory full team training on roles, emergency protocols, principles.
  • Materials Production Completion (Marketing/Operations): All printed materials and swag ready.
  • Website & Event App Final Content Upload (Marketing Lead): Current info, push notifications set.
  • Legacy Initiative Conceptualization (Founder & Strategic Planning): Begin post-event plans.

Week 3:

  • Final A/V & Tech Rehearsals (Production Lead): Test all equipment and creative elements.
  • Sponsor Deliverable Fulfillment (Sponsorship Lead): Ensure logos, ads, booths ready.
  • Full Venue Walk-through (Operations Lead): Comprehensive review with all leads and staff.
  • All Materials On-Site & Organized (Operations Lead): Delivery and strategic placement.
  • Final Guest Confirmations & Itineraries (Speaker Liaison): Send detailed itineraries.
  • Post-Event Reporting & Debrief Schedule (Operations & Finance Lead): Finalize schedule.

Week 4:

  • Event Day Execution (All Kru): Excellence, flexibility, servant's heart focus on attendee experience.
  • Immediate Post-Event Debrief (Founder/Operations): Internal review.
  • Initial Data Capture (Operations/Marketing): Surveys and social media insights.
  • Celebrate success and begin cleanup.
Weeks 1-2:
  • Internal Kick-off Meeting (Founder): Official launch, role assignments, emphasize urgency.
  • Budget Finalization (Finance Lead): Lock down ETB budget, rapid vendor quote research.
  • Core Team Formation (Founder/Operations Lead): Finalize Kru roles.
  • Venue Research & Provisional Booking (Operations Lead): Identify top 3-5 venues, secure provisional booking.
  • Speaker & Panelist Target List (Content Lead): Finalize list, develop invitation packets.
  • Sponsorship Prospect List (Sponsorship Lead): Identify top 20-30 prospects, develop tiered proposals.
  • Kru Principles Workshop (Founder/Lead Facilitator): Integrated into kick-off.
  • Audience Persona Development (Marketing & Content Lead): High-speed development.
  • Simultaneous outreach to priority speakers and sponsors.
Weeks 3-4:
  • Secure Venue Contract (Operations Lead): Finalize and sign agreement.
  • Speaker & Panelist Confirmation (Speaker Liaison): Confirm 80%+, contracts, A/V riders, travel needs.
  • Sponsorship Outreach & Conversion (Sponsorship Lead): Secure 30%+ commitments.
  • Website Development & Launch (Marketing Lead): Full event website with registration, bios, agenda.
  • Early Bird Registration Planning (Marketing/Registration): Pricing, launch date, promotion strategy.
  • Content Outline Finalization (Content Lead): Session descriptions, learning objectives, moderator briefs.
  • Intense follow-up for commitments and early bird marketing prep.
Weeks 1-2:
  • Early Bird Registration Opens (Marketing/Registration): Launch full campaign with digital ads, social media, email sequences.
  • Speaker & Panelist Final Confirmation (Speaker Liaison): Secure remaining 10-15%, collect bios, headshots, topics.
  • Sponsorship Conversion (Sponsorship Lead): Secure 60%+ of target sponsorships.
  • A/V & Production Vendor Selection (Operations Lead): Book sound, lighting, video, staging vendors.
  • Content & Speaker Alignment Review (Content & Speaker Liaison): Ongoing coordination.
  • Monitor registration and aggressively pursue contracts.
Weeks 3-4:
  • Full Marketing Campaign Execution (Marketing Lead): Optimize ads, expand media partnerships.
  • Finalize Agenda & Session Details (Content Lead): Lock session timings, speaker assignments, moderator guides.
  • Volunteer Recruitment Launch (Operations Lead): Active recruitment and screening.
  • Attendee Experience Design (Hospitality Lead): Welcome kits, signage, creative elements (Light Tunnel, Tree of Vision, Flash Mentoring).
  • Materials Production Initiation (Marketing/Operations): Design and order program guides, badges, signage.
  • Impact Measurement Tool Design (Operations & Content Lead).
  • Finalize production schematics and begin ordering materials.
Weeks 1-2:
  • Standard & Last Call Registration (Marketing/Registration): Final pricing tiers, urgency messaging.
  • Speaker Briefings (Speaker Liaison): Individual/group calls to review roles, A/V needs, content flow.
  • Kru Training & Briefings (Operations Lead): Mandatory full team training on roles, emergency protocols, principles.
  • Materials Production Completion (Marketing/Operations): All printed materials and swag ready.
  • Website & Event App Final Content Upload (Marketing Lead): Current info, push notifications set.
  • Legacy Initiative Conceptualization (Founder & Strategic Planning): Begin post-event plans.
Week 3:
  • Final A/V & Tech Rehearsals (Production Lead): Test all equipment and creative elements.
  • Sponsor Deliverable Fulfillment (Sponsorship Lead): Ensure logos, ads, booths ready.
  • Full Venue Walk-through (Operations Lead): Comprehensive review with all leads and staff.
  • All Materials On-Site & Organized (Operations Lead): Delivery and strategic placement.
  • Final Guest Confirmations & Itineraries (Speaker Liaison): Send detailed itineraries.
  • Post-Event Reporting & Debrief Schedule (Operations & Finance Lead): Finalize schedule.
Week 4:
  • Event Day Execution (All Kru): Excellence, flexibility, servant's heart focus on attendee experience.
  • Immediate Post-Event Debrief (Founder/Operations): Internal review.
  • Initial Data Capture (Operations/Marketing): Surveys and social media insights.
  • Celebrate success and begin cleanup.

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