Agri IT. (enabler) Farmer Registration - based on area

CE: gate areas definition / optimization Define circles restructuring - Competitive crop margin & strategy

Marketing: - Input governance - Regime - Macroom innovation - Policies & incentives

Field Force Training & Development

Win Farmer Trust Deliverables:- - Horizontal expansion - Vertical expansion - Supply to mill

Physical -> Agri connect Digital -> Social media

CE: Module DG. -> Village coverage -> Farmer coverage -> Supply coverage -> Varied coverage

Farmer Club - Royal - medium - small Farmer Experience - Kanda, Agri IT, FL MG Farmer engagement - social media, customer care

Farmer Loyalty - retention - Expansion - conversion

Customer Care department - Leads management - Ensuring satisfaction - Quality of DG monitoring - Farmer listenin' / social listening