1st Order Concepts
• Loss of parent company as direct (internal) comparison
• Shift in focus to comparisons with competitors
• Media attention shifts away from Bozco to industry
• Who we are going to be? / How will we see ourselves?
• This is what independence means
• How do we get there from here?
• Misperceptions / false data reported in the media
• Quiet periods constrain our internal communications
• Stock price does not adequately reflect who we are
• Customers don’t know we’re independent
• We don’t even know who we are right now
• Understand the labels, but what do they mean?
• Sense of missed opportunity around the spin-off
• No consistency in labels during pre-spin-off and spin-off
• Growing sense of change overload
• Emerging identity tensions
• Shift from “independent” and “innovative” to “doing the right thing”
• Providing more to work life than just a paycheck
• Proactive management of internal and external perceptions
• Using branding efforts to change external perceptions
• Branding efforts can help employees with disconnects
• Behaviors more influential than words
• “Walking the talk”
