Ad request Serving Flow

async request handler supports GZIP compress & HTTP2

request empty response backpressure

supply processor SST, BFS, supply features optimization Algo inference service

IVT IVT service SDP

Basic Validations e.g. Sizes rules engine entry point

Enrichment UserProfile (audienceIds, EID) GeoLocation (MaxMind) ISP (MaxMind) SPO (Direct/Indirect, #hops) UserAgent (WURFL) rules engine entry point

Demand Candidates prioritization

Privacy Compliance: GPP GDPR CPPA CCPA rules engine entry point

Format/Sizes +LOB's MultiFormat V2D L2S

BidRequest Constructor rules engine entry point

Response Validator rules engine entry point

AdResponse Constructor template/wrapper scripts (IVT view ability ...) imp 'pixel' injection

test