Structured
RDBMS
No SQL sources
Hadoop
SaaS
ERP

Semi-structured
CSV, log files,
JSON, XML
(loosely typed)

Unstructured
invoices, texts,
free text
(no structure)

External
Party data, data
exchange, etc.

Customer Profile

Behavioral

Voice of Customer

Channel Interactions

Risk & Compliance

Interaction
Customer Engagement & Behavior

Transaction / Payment
Financial Activity & Risk

Service Performance
Operational Efficiency & Customer Experience KPIs

Customer_Dimension
(Demographics, Preferences)

Product_Dimension
(Account Types, Bank Products)

Channel_Dimension
(Branch, Call Center, Digital)

Time_Dimension
(Date, Month, Quarter, Year)

Network_Dimension
(Connection Type, Influence)

Data Products

Customer Complaints

Customer Attrition / LTV

Customer Journey

Risk & Fraud Mitigation

Converts data into feature ready representations

Feature Vectorization
Converts data into numeric (vector) representations

Explicit (directly observable)

Latent (Inferred insights from models)

Signal Evaluation

Valence (significance, positive / negative)

Robustness (reliability / durability over time)

Resonance (interact and influence)

Multi-Signal Fusion

Synthesis (merge to reveal deeper pattern)

Transactional
(transfer funds, pay bills)

Advisory
(investment advice, banking products)

Service Issues
(account issues, disputes, complaints)

Risk Mitigation
(fraud alerts, compliance violations)

Customer Retention

Product Cross-sell

Services cross-sell

Balance Build

Fraud Remediation

Sales & Marketing

Contact Center

Product

Risk & Compliance

Fraud