New Subscriber

Subscriber Classification

Internal/BU Staff/cross-unit

Non-Patient Webform signup, no MRN

Inactive Patient MRN, no visit >3 years

Active Patient Visited <2 years

Bounce Monitoring

Soft Bounce 3 consecutive

Hard Bounce

Bounce Suppression Immediate

Recovery Triggers • Email change • New appointment • Clinical activity

Engagement Evaluation • No open/click 9 months • No visit 12 months • Received 6+ emails

Engagement Suppression

Re-engagement Journey Entry Check

Re-engagement Campaign Email series

Journey Response

Archival Criteria Check

Archive/Delete Permanent removal

Reactivation Remove from suppression

Active Subscriber Pool

Active Subscriber Pool

3+ soft bounces

Hard bounce

Continuous monitoring

Recovery successful

Engaged

Engaged

No bounces

Unengaged

Eligible

No response

Meets criteria