E-survey

Primary data -

- Where is the cane?

- How much

- Farmer data, etc.

CE: gate areas definition/optimization

Define circles restructuring

- Competitive crop margin & strategy

Marketing:

- Input governance - Regime

- Macro comm. innovation

- Policies & incentives

Field Force:

Training & Development

Deliverables:

- Horizontal expansion

- Vertical expansion

- Supply to mill

Physical -> Agri connect

Digital -> Social media

CE: Module DG

- Village coverage

- Farmer coverage

- Supply coverage

- Varietal coverage

Farmer Club - Royal (medium), small

Farmer Experience - Kanda, Agri IT, F&MC

Farmer Engagement - social media, customer care

Retention

Expansion

Conversion

Customer Care Department

- Leads management

- Enquiry satisfaction

- Quality of DG monitoring

- Farmer listenery / social listening