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ZARA'S SUPPLY CHAIN NETWORK


PHYSICAL FLOW

SUPPLIERS


Proximity: Spain, Portugal, Morocco, Turkey

Asia: China, Bangladesh, Vietnam

• 10 Clusters

MANUFACTURERS


Proximity: 60% Fashion (Lead: 2-3 weeks)

Asia: 40% Basics (Lead: 3-6 months)

• 6,615 factories

WAREHOUSE (DC)


Arteixo (Spain)

Zaragoza (Spain)

Portugal

• 500,000m²

• RFID enabled

• Automated sorting

• Cross-docking

DISTRIBUTORS


• Regional hubs

• Twice-weekly delivery cycles

• 24-48hr delivery

• Europe: 24hrs

• Asia/US: 48hrs

HEADQUARTERS & INFORMATION HUB
(Arteixo, Spain)


POS Data (Real-time from stores)

Customer Feedback & Trends

Procurement Intelligence

Design Team (700+ designers)

Production Planning

SINT Platform (AI analytics)

Inventory Management (RFID)

• 120 new SKUs/week

Demand Forecasting

Distribution Scheduling

RETAIL CHANNELS


PHYSICAL STORES
• 1,759 stores
• 96 markets
• RFID systems
• Omnichannel
ONLINE PLATFORM
• 215 markets
• $10.2B sales
• 218M users
• 8.1B visits
CUSTOMERS (96 markets)
INFORMATION FLOW (BIDIRECTIONAL)


KEY INFORMATION FLOWS:

Upstream (Customer → HQ): • Sales data • Customer feedback • Trend spotting • Stock levels

Downstream (HQ → Suppliers/Stores): • Production orders • Design specs • Allocation plans • Replenishment

LEAD TIMES: Proximity (2-3 weeks) | Asia (90-180 days)

INVENTORY TURNOVER: 6.5x annually (56 days)

REPLENISHMENT FREQUENCY: Twice weekly (all stores)

ZARA

by Rony

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