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Engineering
Sales
Marketing
Monitoring & Control

Surface & articulate stakeholder worldviews

Understand diverse perspectives

Identify critical knowledge domains & interdependencies

Determine what knowledge is vital

Identify critical knowledge domains & interdependencies

Create a cohesive picture

Negotiate shared purpose & boundaries


Agree on common goals

Validate shared understanding across functions


Ensure alignment

Translate understanding into commitments & decisions


Ensure alignment

Monitor quality, impact & alignment


Assess effectiveness

Adapt structures & norms based on feedback

Respond to learning

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