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Kleianzatigen Marketing Data Ecosystem
Sources

WEB

APP

Tracking & Attribution

Adjust

GTM
(Web Tracking)
GA4
(Web + App Events)

Data Warehouse

BigQuery
(Central Data Hub)
Databricks
(Advanced ML / ETL)
Ad Cost
Imports
Visualization
Looker
(Enterprise BI)
Looker Studio
(Marketing Dashbords)

Tableau
(phasing out)

Output
Teams / Decision-Makers
(Optimized Campaigns, Business Strategy)

Firebase

Adjust
Dashboards

Attribution

Ad Networks
(Postbacks for SKAN, Meta, Criteo, AWIN etc)

kleinanz

by ezio

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