ARR / MRR

Indicates predictable and recurring revenue, essential for planning and valuation in a SaaS business.

Strategic planning, fundraising readiness, long-term growth targets

Customer Retention Rate

Measures customer trust and sustained value delivery, especially important in healthcare settings.

Investment in customer success, product improvements

Net Revenue Retention (NRR)

Shows expansion or contraction within existing customers, reducing dependency on new acquisitions.

Upsell strategy, account management focus

Customer Acquisition Cost (CAC)

Evaluates efficiency of sales and marketing spend in long enterprise sales cycles.

Sales hiring pace, marketing channel optimization

LTV / CAC Ratio

Assesses long-term unit economics and sustainability of growth.

Growth vs efficiency trade-offs, scaling decisions

Active Customer Adoption Rate

Indicates real usage beyond contract signings, critical for clinical workflow integration.

Product usability, onboarding and training investments