FUNDAMENTAL BUSINESS EQUATION 💰 REVENUE = CUSTOMERS × VALUE PER CUSTOMER Sell More Units × Make Them Worth More

SELL MORE CUSTOMERS 📈 Volume Strategy

EACH CUSTOMER WORTH MORE 💎 Value Strategy

BUSINESS GROWTH LEVERS

• Increase lead generation • Improve conversion rates • Expand market reach • Add new channels • Scale successful campaigns

• Raise prices • Add upsells/cross-sells • Increase purchase frequency • Improve retention • Premium positioning

ROOT: Why can't we do MORE? Can we sell more units or make them worth more?

We Can't = Go down these 6 nodes to find out WHY you can't do more for each of the Mozy 6 in order

MOZY 6 SEQUENCE Work through in ORDER Stop at first constraint 1. MORE 2. METRICS 3. MARKET 4. MODEL 5. MONEY 6. MANPOWER

1. MORE: Can we amplify what already works?

✅ DO MORE NOW! Highest risk-adjusted return Scale proven actions STOP HERE

✅ AMPLIFY VOLUME Count in hundreds not tens Volume reduces volatility STOP

2. METRICS: Do we have right data to make decisions?

YES

NO

We can

20% RULE Changes cause 20% drop Need >20% expected gain

VOLUME PRINCIPLE Count in hundreds 100+ repetitions minimum

SINGLE CONSTRAINT Focus ALL resources on ONE bottleneck

COMMITMENT Go all in on current vehicle Avoid half-measures

IMPLEMENTATION PRINCIPLES Apply these to every constraint solution

• Hit constraint with multiple solutions • Apply ALL available resources • Don't hold back - go maximum effort • Use solution stacking when possible

• 100+ repetitions minimum • Count in hundreds, not tens • Don't evaluate until volume met • Consistency over perfection

• Expect 20% performance drop • Only change if 20% expected gain • Account for implementation time • Make fewer, bigger changes

• Track throughput improvement • Verify constraint resolution • Identify root constraint • Repeat process systematically

DS