• Brand knowledge

• Community alert

• Reach audiences

• Start conversations

• Educate users

• Gain traffic to owned media

• Engage on shared media

• Downloads or installs

• Video views

• Lead generation

• Exchange messages

• Online sales

• Store visits

• Downloads

• Data exchange

• Upgrade from free to premium

• Receive feedback

• Gain reviews

• Generate positive sentiment

• User-generated content

• Continue to subscribe

• Re-buy, re-use