Livoa
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ROOF
(+)
A↔B
(−)
A↔C
(+)
C↔E
(−)
D↔F
(+)
E↔F
↑
TECHNICAL METRICS
Customer
Needs
(Step
1
)
A Battery
B Speed
C Weight
D Bright
E Strength
F Cost
Battery life (
10
)
9
3
1
1
1
1
Performance (
9
)
3
9
1
1
1
3
Light/portable (
8
)
1
1
9
1
1
3
Durable (
8
)
1
1
1
1
9
3
Screen quality (
7
)
1
3
1
9
1
3
Low cost (
9
)
1
3
3
1
1
9
Raw Priority (Σ)
143
177
138
121
147
138
Normalized %
17.2%
21.2%
16.5%
14.5%
17.6%
13.6%
Legend:
9
= strong,
3
= medium,
1
= weak. ↑ better, ↓ lower preferred.
tim1
by tim
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