Top wear (bodysuits, onesies, T-shirts) holds the largest share, as these are essential daily items and require frequent replacement.

Sleepwear and casual wear also form a big portion, while party and ethnic wear have smaller shares but are growing due to festive gifting trends.

Cotton and organic cotton dominate the market as they are soft, breathable, and safe for newborn skin. Many premium and sustainable brands highlight “100% organic cotton” as a selling point.

Sleepwear and casual wear also form a big portion, while party and ethnic wear have smaller shares but are growing due to festive gifting trends.