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Lead Fit Score


Email +5

First Name +1

Last Name +1

Phone Number +1

LinkedIn URL +1

Company Domain Name +1

(
Lead Engagement Score


High Priority Form Submission +50

High Priority ADP4 +50

Low Priority Form Submission +10

Visited Page Recently +5

Recently Opened Email +1

+
)
*
Lead Score Inclusion Indicator


If Lifecycle Stage equals Unqualified, Evangelist, Precluded, or Customer OR

Country Code is NOT US, AU, NZ, or CA OR

Invalid Email Address OR

Associated with a Known Competitor

Set to 0

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