Livoa LogoLivoa
Registrants vs. meaningful attendees


"Warm" (engagement scale: light + mid) → "Hot" (just import column to trigger two workflows) → would MQL

High Potential (Scored) Workflow (limit to webinar + event engagement for now)


Threshold = [High] [High]

Campaign status NOT "Sales follow-up MQL"

Set MQL Type

MQL Reason - last event engaged known branching

Lead/Contact Status

MQL Date(s)

Hard Raiser MQL Workflow


Campaign status = Sales follow-up MQL

Set MQL Type

MQL Reason - last event engaged known branching

Lead/Contact Status

Date(s)

Campaign Workflow


Keeps wait step 3 sets SFDC status

Last Event Engaged → Historic Scoring
Registrants vs. meaningful attendees
"Warm" (engagement scale: light + mid)
"Hot" (just import column to trigger two workflows)
would MQL

MQL Flowchart Test

by Dani

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