Define creative ad format

Define: Targeting, Budget, Placement, Optimization, Bid

Define your objective and total budget

Campaign

Ad set

Ad set

Ad

Ad

Meta Ads Account Structure

Each campaign corresponds to a single advertising objective, like driving website traffic.

You can set a budget and a schedule for each of your ad sets, and organize each set by audience segment — i.e., people who live near your store.

Each ad set can feature multiple ads featuring different images, text, links or video. You will still define creative, targeting and bidding for each of your ads.

Meta ads