Livoa LogoLivoa
Hardware
Miniaturization &


Battery Efficiency

Software
AI Analytics & Cloud


Integration

Business
Subscription + Data Science


as Service

Figure 2.4: Product Innovation Trajectory
Figure 2.3: Strategic Innovation Alignment Model of Whoop Inc.
Strategic Goals
Organizational Structure
Innovation Processes
Innovation Processe


(Agile Development AF)

Product Output


(Hardware + AI SaaS)

User Satisfaction

Continuous Improvement

Cross-


Functional

Teams

Agile


Devolopment

& Feedback

Data


Feedback

Continuous Improvement
Source: Developed by author based on strategic management theories [32]

MT

by Nish

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