Livoa LogoLivoa
Phase 1: Qualitative Exploration
Data Collection: In-Depth Interviews & Focus Group Discussions

Data Analysis: Thematic Analysis to identify key themes, barriers, and motivations

Phase 2: Quantitative Analysis
Instrument Development: Structured Questionnaire based on Phase 1 findings
Data Collection: Nationwide Survey N = ~500 respondents Male, 18-45, Urban India
Data Analysis: Statistical Techniques Regression, ANOVA, Cross-tabulation
Final Outcome: Synthesis & Strategy
Integration of Qualitative & Quantitative Findings
Development of Consumer Behavior- Branding Framework
Formulation of Actionable Marketing Strategies

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