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4.0 Application of Entrepreneurial and Management Concepts
Human Resource
Management
Structured recruitment and training process
Advertising vacancies, job screening, face-to-face interview, 2 month training, 6-month probation
Marketing
Management
Product differentiation, brand positioning and awareness
Use owned produced coffee beans
Financial
Management
Cost control and supplier management
Planted own coffee beans Direct supply from Farm Fresh
Operation
Management
Quality control, strategic planning and customer satisfaction
Target market base, maintains coffee quality, handles complaints directly.

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