Agri IT (Enable)

Farmer Registration - based on area

(Where is the farmer?)

E-survey

Primary data: – Where is the cane? – How much? – Farmer data, etc.

CE: gate areas definition + optimization

Define Circles + restructuring

– Competitive crop mapping & strategy

Marketing: – Input governance – require – Marcom innovation – Policies & incentives

Field Force Training & Development

Win Farmer Trust

Deliverables: – Horizontal expansion – Vertical expansion – Supply to mill

Physical → Agri connect Digital → Social media

CE: Module DQ: – Village coverage – Farmer coverage – Supply coverage – Vaucabol coverage

3 Roles (Need Resources) Farmer Club – Regular, Medium, Small Farmer Experience – Kanda, Agri IT, FLMS Farmer Engagement – Social media, Customer care

Farmer Loyalty → Retention → Expansion → Conversion

2 Roles (Need resources) Customer Care department: – Leads management – Ensure satisfaction – Quality of DQ monitoring – Farmer listening / social listening

Ecosystemi