Layout

Symmetrical, centered axis

Asymmetrical, dynamic balance

Typeface

Serif (Roman, Blackletter)

Sans-serif (Grotesque, Geometric)

Ornamentation

Decorative borders, flourishes

None; white space and rules used for structure

Imagery

Illustration, engraving

Photography, Photomontage (Typophoto)

Paper Format

Traditional proportions (Quarto, Octavo)

DIN Standards (A4, A5) based on 1:√2 ratio

Objective

Beauty, tradition, "crystal goblet" transparency

Clarity, functionality, machine aesthetic