Research property & history

BUILD RAPPORT

• Mirror their style
• Share relatable success stories

• Ask open ended questions
• Use their words as anchors
• Neighbor Showcase for added value

• Explain value first • Tiered discounts only on request
• Stress cost of waiting

5

• Offer 2 tailored options.
• Use assumptive language.

• Send thank you + summary
• Follow up in 3 days •Reinforce with success stories